We know you’re just as excited about the second edition of World Bicycle Day as we are. Last year was a success, thanks to the support of the United Nations, the International Transport Forum, the World Bank and our many other partnerships. Hundreds of thousands of bicycle lovers around the world participated in the local events and posted pictures online.
That’s why this year we’re going bigger, braver and further. We’ve prepared a 360-degree campaign focused around the simple joy of riding a bike. Scroll down and click on Download Toolkit to access a comprehensive toolkit, including posters, social media headers and activation ideas, to name a few.
Here’s where we need your help. In order to get this campaign on track and make sure everyone around the world will interact with the same key message, we need you to pick and choose which ideas match your local audience. Our partnerships are crucial to the success of this day!
Published on 09/05/2019